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gregmelander:

PROVOCATIVE DESIGN

How could you design a bottle to be more sustainable? “It’s pretty ballsy to redesign one of the planet’s most iconic shapes and completely blow it out of the water. Last we checked, Coke’s bottles were some of the most recognizable objects on earth, and so powerful when it came to branding that in 2008, Coke transformed the capsule-like two-liter bottle into the same sexy curves. But dare we say design student Andrew Kim has created a concept that’s equally powerful, all in the name of sustainability.” - Fast Company - With ideas like this, design can change the world. via ldbeme

(via escapekit)